Ay Tarım - Corporate & Export Website
Solo Developer
The Challenge
Ay Tarım is an Isparta-based apple producer and wholesaler with 25.000 m² of facilities, 13.000 tons of cold and controlled-atmosphere storage, and exports to more than 20 countries — but no digital presence to prove it. Foreign buyers and wholesalers evaluating a supplier had no way to see the varieties, the packing and storage capacity, or the traceability of the process before picking up the phone, so every enquiry started from zero.
The Solution
Built a multilingual corporate and export-facing website with Next.js App Router and SSR, structured around what a buyer actually needs to qualify a supplier: the company story, a garden-to-shipment process narrative, a catalogue of apple varieties (Gala, Fuji, Red Delicious, Granny Smith, Golden), a facility gallery, and direct contact. Turkish, English, and Russian are served as fully localised, separately indexable routes with hreflang and localised metadata, since the export markets are the point. The design is image-heavy but weight-conscious — optimised imagery, lazy loading, and responsive layouts keep it fast on mobile connections in the field.
Key Results
Trilingual site (TR / EN / RU) with locale-based routing and hreflang for export markets
SSR and per-locale metadata for search visibility in each target market
Product catalogue covering all apple varieties with detailed specification pages
Process and facility gallery communicating 13.000 tons of storage and 25.000 m² of plant
Optimised images and lazy loading for fast loads on mobile connections
Fully responsive, mobile-first layout with a contact flow that routes enquiries straight to the company